Women's Choice Award^® recipients have earned the 2021 award for being recommended by 9 out of 10 customers.

by Athena Snow, Coldwell Banker Blue Matter

MADISON, N.J. (January 25, 2021) – In a national survey conducted by the Women's Choice Award, over 85% of the Coldwell Banker Real Estate LLC's female customers who have had experience with the brand say they would recommend Coldwell Banker Real Estate to their friends and family. For the fourth year in a row, The Women's Choice Award has recognized Coldwell Banker for its exceptional customer recommendation rating, earning the brand the coveted 2021 Women's Choice Award^®. 

The exclusive set of products and services that earn the award have the honor of touting the Women's Choice Award designation, honoring their achievement as having 9 out of 10 of their female customers highly recommend them. As recommendation ratings are the pinnacle for determining true brand loyalty and love, the Women's Choice Award is a powerful indicator of a brand's commitment to their customers. The Women's Choice Award seal also represents Coldwell Banker's commitment to empowering women to make the best consumer choices for themselves and their families.

The Women's Choice Award is a significant and meaningful accomplishment in real estate because women are at the heart of most transactions. Women make or influence 91% of home-buying decisions and make up two-thirds of all real estate agents. Coldwell Banker has incorporated many diversity and inclusion programs committed to the advancement of women leadership efforts, including the CB Women initiative and What Moves Her campaign, that are dedicated to making sure women are provided with opportunities for career growth.

QUOTES

"At Coldwell Banker, we value women in real estate. I am beyond proud to work for a brand that empowers women to take on leadership roles and strives to make the industry better. Through our work with our Inclusive Ownership program and What Moves Her initiative, we are continuously exploring new ways to support leadership development, promote shared values, and provide resources for enhancing leadership tools and capabilities for women in the industry."

– Liz Gehringer, chief operating officer of Coldwell Banker Real Estate

 "Today's marketplace is more cluttered than ever, yet women have less time than ever to sift through the saturated online options and store shelves. And with women on a constant hunt to identify the best brands for herself and her family, the Women's Choice Award serves as a trusted endorsement and visual beacon of empowerment, simplifying her choices. When consumers see that other women recommend a brand, through the Women's Choice Award seal, it provides an unparalleled level of trust and validation, putting her mind at ease- and that's priceless."

– Delia Passi, founder and CEO of the Women's Choice Award