
The new campaign, "Live Well with Coldwell" blends emotional storytelling, Move Meter technology, and the first-ever dedicated ad placements for the Coldwell Banker Global Luxury program
The campaign premiered this past September at Generation Blue Experience® ,Coldwell Banker Real Estate's highly attended international conference, and airing on select Thursday evenings this fall during football season on Prime Video. With this launch, Coldwell Banker Real Estate introduces a new tagline that reflects its focus on helping clients live well, wherever they call home.
At the center of the ads is the brand's proprietary Move Meter®, a digital tool that helps consumers compare citie...